Curmudgeon Brothers is a social club tailored to an aging community working to establish and maintain a level of fitness requiring a certain maintained level of stubbornness.
The idea and name came to be after another long, afternoon mountain bike ride in the middle of a work week over beer and pizza. Two friends (Glenn & Dave) who typically went on a pretty challenging ride on Wednesdays usually managed to still complain about some thing or other and were dubbed the "curmudgeon brothers" by one of their partners. The second those words came out I knew that needed to be something.
SOLUTIONS: naming conventions, identity system design, custom typography, communication design, apparel, promotional items, marketing graphics, bike riding, pizza eating, aging
Instagram story graphic set
