A side project from one of The Notch Cyclery owners he's been talking about doing for a couple years officially got it's start. With a real spirit of having fun while you suffer this is all about the freeing, adventurous world of riding bikes. The first kit design got broken in on a bikepacking trip in New Zealand recently and that's just the beginning.
SOLUTIONS: Type Design, Illustration, Color Palette Development, Identity System Design, Custom Apparel
