City Peanut Shop is a specialty food company blending the history of peanut shops and the culture of bikes, beer and fun located in downtown Boise, ID. The strategy fueling this project was focused on the creation of a name and identity to feel right at home in a place like Boise while also being able to fit in someplace bigger like NYC. The retail design includes environmental graphics, materials and finishes in line with a craft, specialty snack shop decades old. All of this combined to evoke the sense of trust required for this small specialty retailer to be successful in becoming a must-visit recommended to locals and tourists alike.
SOLUTIONS: naming conventions, identity system design, communication design, product development strategy, packaging design, visual merchandising, consumer environment, marketing, signage, environmental graphics, architectural materials and finishes, apparel, promotional items, event solutions, production design, production management
