The Linen District is a commercial district located toward the west end of downtown Boise, Idaho and is home to an eclectic mix of shops, event space, community service organizations and a mid-century modern hotel. Providing a dynamic, new named commercial and entertainment district to a rapidly expanding downtown was notable at the time since this was the first formalization of an area being redeveloped as more of a cultural district. This has proven to be a catalyst for further development and economic growth.
SOLUTIONS: naming conventions, identity system design, custom typography, communication design, environmental graphics, place-making
![](https://cdn.myportfolio.com/1bf6f3014acdcc2354dd78503707e61d/8035ec83-dccf-4a2c-b65e-5719c89ef978_rw_1200.jpeg?h=ecd623261391f161cd1f8366042b3815)
![](https://cdn.myportfolio.com/1bf6f3014acdcc2354dd78503707e61d/419ab9fe-105e-42a6-b1da-5f5167ac6eed_rw_3840.jpeg?h=6de8d9d47c782daea93acedc4b499f50)
![Linen Building historic photo](https://cdn.myportfolio.com/1bf6f3014acdcc2354dd78503707e61d/4b1f6d34-5ab1-4909-bf33-e757fbc6097d_rw_600.jpeg?h=b33f5958af0b57e627ca4ee84b708170)
Linen Building historic photo
![Linen District identity launch graphics](https://cdn.myportfolio.com/1bf6f3014acdcc2354dd78503707e61d/91b2be06-b31d-443d-b39f-914a8fc4c3b0_rw_1200.jpg?h=6b643224ac3b4c7de4df1e3769794671)
Linen District identity launch graphics
![Linen District early development (pre-Modern Hotel)](https://cdn.myportfolio.com/1bf6f3014acdcc2354dd78503707e61d/1471d382-cc09-4dee-b677-484cda7aac17_rw_1200.jpg?h=e6ae0f37a9108ef6dfa40778d72a86ef)