Riceworks Asian Street Food

Riceworks started as one of Boise, ID's original area food trucks. The owner has a slightly off-kilter sense of humor about his and most of the employee's heritage. This personality was manifested in the self-depricating approach to identity development and series of tags. SOLUTIONS: identity system design, custom typography, communication design, consumer environment, marketing, signage, environmental graphics, apparel, promotional items

Back to Top