Office of Architecture + Design is a small, specialized architecture and design firm located in Boise, ID. This project involved creating an updated, more modern and abstract identity to support a new vision for growth. The result is a very simple identity system using only 3 colors and a focus on pure composition of simplified type. Letter forms were combined to create opportunities to shift visual emphasis using positive and negative space as these elements are cropped or obscured.
SOLUTIONS: naming conventions, identity system design, custom typography, communication design, environmental graphics, web solutions, branded soft and hard goods, wayfinding
