World Cycle & X. C. Ski expanded from a small, inline space to a vacant auto parts building on the edge of Boise, Idaho's downtown core. The project included an identity refresh, updated collateral, exterior and interior architectural updates and brand elements, lighting, finishes, semi-custom retail fixture systems, environmental graphics, and custom millwork. The goal was to update the World Cycle brand to match the more elite status the company holds with it's clients and the market in general. The result is one of the Northwest Region's more modern and clean outdoor sports equipment retail environments. 
SOLUTIONS: identity system design, communication design, consumer environment, visual merchandising, architectural materials and finishes, marketing, signage, environmental graphics, apparel, promotional items

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