1766 Brewing Company is the first brewery established in the town of Plymouth, NH. As a primary strategy for developing a local craft beer brand, a direct connection to the community made sense. The name of the brewery was taken from the first, recorded date of the town officials' meeting.
SOLUTIONS: naming conventions, identity system design, custom typography, packaging, communication design, apparel, ephemera, marketing, event / trade show solutions, consumer environment, visual merchandising, signage / environmental graphics, architectural materials and finishes, production design, production management