1766 Brewing Company is the first brewery established in the town of Plymouth, NH. As a primary strategy for developing a local craft beer brand, a direct connection to the community made sense. The name of the brewery was taken from the first, recorded date of the town officials' meeting.
SOLUTIONS: naming conventions, identity system design, custom typography, packaging, communication design, apparel, ephemera, marketing, event / trade show solutions, consumer environment, visual merchandising, signage / environmental graphics, architectural materials and finishes, production design, production management
(for more insight into the strategy involved to name, develop, and design the 1766 Brewing Co. brand system click the button at the end of the project page below)
